Public Relations

Everyone communicates.
Not everyone is understood.

Applications not currently accepted.

Courses

Core Courses

PUB 102 Public Relations Writing (3 Units)

Develop writing and editing skills to help you communicate effectively to your audience using various formats.

PUB 104 Media Relations (3 Units)

Understand the relationship between the goals and objectives of organizations and the media – a key to success for any public relations initiative.

Elective Courses

PUB 111 Building Social Media Relationships (3 Units)

Explore the theoretical aspects and practical applications of social media tools, including blogs, wikis and social media websites (i.e., Facebook and YouTube) to engage new audiences and build relationships.

PUB 112 Final Project (Independent Study) (3 Units)

Use your skills and knowledge to assist a real-world client in implementing one or more aspects of the client’s existing communications plan in this self-directed course. Eligibility is determined by the Program Manager.

PUB 113 Social Media Research & Techniques (3 Units)

Apply social media knowledge to public relations practice by conducting research, campaigns and engaging communities. Study current business cases to explore best practices.

Prerequisite: Building Social Media Relationships

PUB 114 Internship (3 Units)

This elective course is designed to integrate the theory learned in the classroom with the practical experience of a public relations/communications setting. Students will have the opportunity to observe and practice a wide range of skills outlined in the academic courses, thereby facilitating a transfer directly to the workplace. Students will develop a set of personal learning objectives and in conjunction with the organizations and course instructor, will agree on a learning plan. Students cannot take both the Internship and the Final Project