"The students participating in the experiential case study had some great work to show for their portfolios. Some of the class' experiential ideas were better than some of the proposals I've seen from agencies with years of experience. I think they learned a lot about how to listen carefully to a client's needs and deliver an integrated marketing plan that is both results oriented and creative. It is great to see McMaster providing this kind of learning opportunity in a continuing education environment. I would be more than happy to participate in this kind of classroom experience again."
-Megan, Public Affairs Manager at St. Joseph's Healthcare Hamilton