Lifelong Learning for a Brighter World

We are here to help. The fastest way to reach our Information Specialists is via our Contact Us form. Before contacting us, we encourage you to view our Frequently Asked Questions.

Located at 1 James St. North, Hamilton ON

mce@mcmaster.ca 
Woman smiling and looking at a laptop within her home office Woman smiling and looking at a laptop within her home office

Marketing

There's marketing in everything.

Fast track to earn your diploma in 12 months!
*Not applicable for Digital Marketing concentration

Schedules & Fees

/_uploads/images/Enrol-Now.png 

Please note:

BUS 825 (Business Foundations), MKT 819 (Introduction to Marketing) and MKT 103 (Integrated Marketing Communication) are offered in both online and accelerated online formats.

Accelerated online courses are intensive 8-week online courses ​for students who can dedicate 9 - 11 hours per week to course work.

Take care to select the correct section upon enrolment. 
Print Schedule
Virtual Classroom (VC)†
Online (O)†
Fall 2020 Winter 2021 Spring 2021
core
Course Units Course # Tuition
Date /Time /Format Sec
Date /Time /Format Sec
Date /Time /Format Sec
Business Foundations 3 BUS 825 $723.48
Tue, Sep 15 - Dec 01
6:30 PM - 9:30 PM (VC)		 C01
Wed, Sep 30 - Dec 16
6:30 PM - 9:30 PM (VC)		 C02
Sep 14 - Nov 08
(O)		 C21
Sep 14 - Dec 06
(O)		 C22
Tue, Jan 12 - Mar 30
6:30 PM - 9:30 PM (VC)		 C01
Jan 11 - Mar 07
(O)		 C21
Jan 11 - Apr 04
(O)		 C22
WED, May 05 - Jul 21
6:30 PM - 9:30 PM (VC)		 C01
May 03 - Jun 27
(O)		 C21
May 03 - Jul 25
(O)		 C22
Consumer Behaviour ^ 3 MKT 102 $723.48
Sep 14 - Dec 06
(O)		 C21
May 03 - Jul 25
(O)		 C21
Integrated Marketing Communication 3 MKT 103 $723.48
Sep 14 - Dec 13
(O)		 C21
Jan 11 - Apr 11
(O)		 C21
May 10 - Aug 01
(O)		 C21
Introduction to Marketing 3 MKT 819 $723.48
Tue, Sep 15 - Dec 01
6:30 PM - 9:30 PM (VC)		 C01
Sep 14 - Nov 08
(O)		 C21
Sep 14 - Dec 06
(O)		 C22
Oct 19 - Jan 10
(O)		 C23
Tue, Jan 12 - Mar 30
6:30 PM - 9:30 PM (VC)		 C01
Jan 11 - Mar 07
(O)		 C21
Jan 11 - Apr 04
(O)		 C22
Feb 08 - May 02
(O)		 C23
Wed, May 12 - Jul 28
6:30 PM - 9:30 PM (VC)		 C01
May 03 - Jun 27
(O)		 C21
May 03 - Jul 25
(O)		 C22
Marketing Plans & Implementation ^ 3 MKT 101 $723.48
Sep 14 - Dec 06
(O)		 C21
Jan 11 - Apr 04
(O)		 C21
May 03 - Jul 25
(O)		 C21
electives
Course Units Course # Tuition
Date /Time /Format Sec
Date /Time /Format Sec
Date /Time /Format Sec
Branding & Image ^ 3 MKT 106 $723.48
Jan 11 - Apr 04
(O)		 C21
Building Social Media Relationships 3 PUB 111 $723.48
Sep 14 - Dec 06
(O)		 C21
Jan 11 - Apr 04
(O)		 C21
Business-to-Business Marketing 3 MKT 107 $723.48
Sep 14 - Dec 06
(O)		 C21
May 03 - Aug 01
(O)		 C21
Design Thinking 3 CCD 103 $709.72
Sep 14 - Dec 13
(O)		 C21
May 03 - Aug 01
(O)		 C21
Fundamentals of Digital Marketing 3 DMK 101 $760.72
Sep 14 - Dec 06
(O)		 C21
Jan 11 - Apr 04
(O)		 C21
May 03 - Jul 25
(O)		 C21
Social Media Research & Techniques 3 PUB 113 $723.48
Sep 14 - Dec 06
(O)		 C21
May 03 - Jul 25
(O)		 C21
digital marketing concentration
Course Units Course # Tuition
Date /Time /Format Sec
Date /Time /Format Sec
Date /Time /Format Sec
Content Management: Creating and Utilizing Dynamic Digital Content 3 DMK 104 $760.72
Jan 11 - Apr 04
(O)		 C21
Data Management: Digital Metrics and Measurement 3 DMK 105 $760.72
Sep 14 - Dec 06
(O)		 C21
May 03 - Jul 25
(O)		 C21
Digital Marketing Strategy 3 DMK 102 $760.72
Jan 11 - Apr 04
(O)		 C21
May 03 - Jul 25
(O)		 C21
Fundamentals of Digital Marketing 3 DMK 101 $760.72
Sep 14 - Dec 06
(O)		 C21
Jan 11 - Apr 04
(O)		 C21
May 03 - Jul 25
(O)		 C21
Search Engine Optimization, Search Engine Marketing, and Digital Advertising 3 DMK 103 $760.72
Sep 14 - Dec 06
(O)		 C21

Schedule and Fees subject to change.  

Please note that the DMK 101 Fundamentals of Digital Marketing does not count as an elective for the Business Administration Diploma Marketing Concentration.

^ Experiential learning project course, no final exam.  


​