Lifelong Learning for a Brighter World

Ngoc Nguyen, McMaster University Continuing Education Marketing graduate Ngoc Nguyen, McMaster University Continuing Education Marketing graduate

Marketing

There's marketing in everything.

Fast track to earn your diploma in 12 months!
*Not applicable for Digital Marketing concentration

Schedules & Fees

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Please note:

BUS 825 (Business Foundations), MKT 819 (Introduction to Marketing) and MKT 103 (Integrated Marketing Communication) are offered in both online and accelerated online formats.

Accelerated online courses are intensive 8-week online courses ​for students who can dedicate 9 - 11 hours per week to course work.

Take care to select the correct section upon enrolment. 

Hamilton In-Person (H)
Online (O)
Fall 2019 Winter 2020 Spring 2020
core
Course Units Course # Tuition
Date /Time /Format Sec
Date /Time /Format Sec
Date /Time /Format Sec
Business Foundations 3 BUS 825 $698.92
Tues, Sep 17 - Dec 03
6:30 PM - 9:30 PM (H)
C01
Sep 23 - Nov 17
(O)
C21
Sep 09 - Dec 01
(O)
C22
THUR, Jan 16 - Apr 02
6:30 PM - 9:30 PM (H)
C01
Jan 06 - Mar 01
(O)
C21
Jan 06 - Mar 29
(O)
C22
WED, May 06 - Jul 29
6:30 PM - 9:30 PM (H)
C01
May 11 - Jul 05
(O)
C21
May 11 - Aug 02
(O)
C22
Consumer Behaviour ^ 3 MKT 102 $698.92
Thur, Sep 19 - Dec 12
6:30 PM - 9:30 PM (H)
C01
Jan 06 - Apr 05
(O)
C21
Integrated Marketing Communication 3 MKT 103 $698.92
Wed, Sep 18 - Dec 11
6:30 PM - 9:30 PM (H)
C01
Jan 06 - Apr 05
(O)
C21
May 04 - Aug 02
(O)
C21
Introduction to Marketing 3 MKT 819 $698.92
Mon, Sep 16 - Dec 09
6:30 PM - 9:30 PM (H)
C01
Sep 09 - Nov 03
(O)
C21
Sep 09 - Dec 01
(O)
C22
THUR, Jan 16 - Apr 09
6:30 PM - 9:30 PM (H)
C01
Jan 06 - Mar 01
(O)
C21
Wed, May 13 - Aug 05
6:30 PM - 9:30 PM (H)
C01
May 04 - Jun 28
(O)
C21
May 04 - Jul 26
(O)
C22
Marketing Plans & Implementation ^ 3 MKT 101 $698.92
Sep 09 - Dec 01
(O)
C21
Jan 06 - Mar 29
(O)
C21
May 04 - Jul 26
(O)
C21
electives
Course Units Course # Tuition
Date /Time /Format Sec
Date /Time /Format Sec
Date /Time /Format Sec
Branding & Image ^ 3 MKT 106 $698.92
Jan 06 - Mar 29
(O)
C21
Building Social Media Relationships 3 PUB 111 $698.92
Sep 09 - Dec 01
(O)
C21
May 04 - Jul 26
(O)
C21
Business-to-Business Marketing 3 MKT 107 $698.92
Jan 06 - Mar 29
(O)
C21
May 04 - Aug 02
(O)
C21
Design Thinking 3 CCD 103 $698.92
Sep 16 - Dec 15
(O)
C21
May 04 - Aug 02
(O)
C21
Fundamentals of Digital Marketing 3 DMK 101 $718.92
Sep 16 - Dec 08
(O)
C21
Jan 13 - Apr 05
(O)
C21
May 04 - Jul 26
(O)
C21
Market Research 3 MKT 104 $698.92
Jan 06 - Apr 05
(O)
C21
Social Media Research & Techniques 3 PUB 113 $698.92
Jan 06 - Mar 29
(O)
C21
digital marketing concentration
Course Units Course # Tuition
Date /Time /Format Sec
Date /Time /Format Sec
Date /Time /Format Sec
Content Management: Creating and Utilizing Dynamic Digital Content 3 DMK 104 $718.92
Sep 16 - Dec 08
(O)
C21
May 04 - Jul 26
(O)
C21
Data Management: Digital Metrics and Measurement 3 DMK 105 $718.92
Jan 13 - Apr 05
(O)
C21
Digital Marketing Strategy 3 DMK 102 $718.92
Sep 16 - Dec 08
(O)
C21
May 04 - Jul 26
(O)
C21
Fundamentals of Digital Marketing 3 DMK 101 $718.92
Sep 16 - Dec 08
(O)
C21
Jan 13 - Apr 05
(O)
C21
May 04 - Jul 26
(O)
C21
Search Engine Optimization, Search Engine Marketing, and Digital Advertising 3 DMK 103 $718.92
Jan 13 - Apr 05
(O)
C21

Schedule and Fees subject to change.  

Please note that the DMK 101 Fundamentals of Digital Marketing does not count as an elective for the Business Administration Diploma Marketing Concentration.

^ Experiential learning project course, no final exam.