Delivering Excellence in Lifelong Learning
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Business Administration

Get down to business.

Grow your career in business and management

Marketing Concentration


Employers tell us that their most successful employees communicate well and understand how their organization works. They know how the functions of marketing, finance and operations connect and how human behaviour impacts the effectiveness of an organization.

Whether you are mid career or beginning your career, the Business Administration program at McMaster, developed in collaboration with the DeGroote School of Business, will help you develop the skills and knowledge that employers are
looking for.

Courses can be taken individually or as part of the Diploma.  Upon completion of the Diploma, students can apply up 24 units towards degree studies.


Why Marketing?

Successful marketing includes analyzing customer needs and wants, building customer relationships, understanding the competition, communicating ideas, developing and executing a strategic marketing plan. Combining the core business competencies with a specialization in marketing will help you to understand better how marketing impacts all aspects of an organization, its employees and customers. 


Who should take this program?

  • Anyone with marketing duties wishing to enhance their skills;
  • Anyone working in business;
  • New and current managers;
  • Anyone looking to enter the field of business;
  • Recent college/university graduates; or,
  • Professionals pursuing designations.

Program Requirements

To earn a Business Administration Diploma with a concentration in Marketing, you must complete five core courses and four elective courses. Each course in the diploma is worth 3 units. You can complete the program at your own pace. Please contact us to develop a study plan.

Please Note: BUS 860 (Foundations of Business Finance) is replacing HRM 817 (Business Finance & Accounting)  as a core course. Students who already took HRM 817  do NOT need to take BUS 860.