This program has been designed in association with the DeGroote School of Business to help students develop and enhance the knowledge and skills required to succeed in a marketing profession. Successful marketing includes analyzing customer needs and wants, building customer relationships, understanding the competition, communicating ideas, developing a strategic marketing plan and executing it properly.
The Marketing program has three options:
Who should take the Marketing program?
- newcomers to the field;
- professionals with marketing duties wishing to enhance their skills.
There is no formal admission procedure. Students should register at least three weeks before classes begin.
Watch a recording of our program preview for more information
