McMaster CCE's Marketing program has been designed in association with the DeGroote School of Business to help students develop and enhance the knowledge and skills required to succeed in a marketing profession.

Successful marketing includes:

• Analyzing customer needs and wants
• Building customer relationships
• Understanding the competition
• Communicating ideas
• Developing and executing a strategic marketing plan

The Marketing program has three options:

• Certificate – 5 core courses; 
• Diploma – 5 core courses plus any three elective courses, excluding DMK 102, DMK 103, DMK 104 & DMK 105; 
• Diploma with a concentration in Digital Marketing – 5 core courses, DMK 101 plus three digital marketing elective courses. 

Who should take the Marketing program?

• Newcomers to the marketing field
• Professionals with marketing duties wishing to enhance their skills such as digital marketing managers, marketing specialists, content marketers, communication managers, social media strategists, market research analysts, product managers and eCommerce specialists

No application required. Students should register at least three weeks before classes begin.

Please contact CCE for consultation to help determine if this program is right for you. 

Learn more about the program in this recording of our latest Program Preview Webinar: