Elisa Salmoni Way
Elisa Way is a communications
manager with the Government of Canada. She has worked in marketing and
communications for over fifteen years and has worked across the public, private
and not-for-profit sectors leading a variety of digital marketing files. She
currently leads the website, intranet site, social media and advertising files
for an economic development agency and is working with her team to expand their
digital marketing efforts and metrics. Elisa has successfully managed teams in
sales, marketing, communications and retail environments as well as seven-figure
operating budgets. Elisa has taught marketing, market research and economics
part-time at the post-secondary level over the last ten years.
Elisa graduated from
Laurentian University in 1999 with her B.A. Honours (English) and in 2001 with
her M.B.A. In 2006 she earned certificates in Teaching and Training Adults and
Volunteer Management from Humber College. Elisa is a current member of the
International Association of Business Communicators.