Do you have a great idea for health innovation? The Health Ventures program will help you develop the essential entrepreneurial skills to identify opportunities and bring health innovations to market. Offered in partnership with the Michael G. DeGroote Initiative for Innovation in Healthcare (MGDII), this unique program will teach you how to assess the feasibility of prototypes, business models, go‐to‐market strategies and methods of fund‐raising. You will also learn how to navigate the complexity in the health landscape, with a focus on innovation development, procurement and implementation‐related change management processes.
- Navigate the complexities of the health innovation landscape through real case studies, projects, simulations and practical application activities
- Complete three courses to earn a Certificate of Professional Learning
- Convenient online platform
- Learn from instructors and industry experts across various disciplines
- Network with clinical, business, design, industry and technical professionals
- Build an innovation team and possibly co-create the next big thing in healthcare
You'll learn to
- Navigate key concepts in innovation approaches, problem framing, opportunity assessment, solution development, intellectual property, risk analysis, raising capital, go-to-market strategy and much more
- Understand how innovation works in a healthcare context and how to apply the entrepreneurship skills you have developed to real‐world health problems
- Describe key characteristics of health innovators and entrepreneurs and review innovation trends and commercialization models used across various institutions in the U.S. and Canada
- Describe different project management approaches to guide an innovation through validation and go-to-market phases and create a product development roadmap with project milestones
- Explore best practices in change management, accelerated market entry approaches and guide you on how to overcome common pitfalls
- Utilize market segmentation strategies to characterize a target market and develop personas that describe key stakeholders
- Develop a revenue generation strategy to ensure sustainability of ventures
- Employ sales and marketing strategies to create pitch presentations for various audiences
Who should take this program?
- Anyone interested in health innovation and entrepreneurship
- Healthcare professionals, researchers and industry professionals
- 3rd or 4th year undergraduate* and graduate students
- Anyone with or without an existing health innovation project or health venture
*McMaster Undergraduate students interested in earning the Certificate of Professional Learning must consult with their program Academic Advisor before enrolling.