Lifelong Learning for a Brighter World

Laura Davidson Peterkin, McMaster University Continuing Education Digital Marketing graduate Laura Davidson Peterkin, McMaster University Continuing Education Digital Marketing graduate

Digital Marketing

Future Focused. Digitally Dynamic.

Take your marketing career to the next level

Schedule & Fees

Online (O)
Fall 2018 Winter 2019 Spring 2019
core
Course Units Course # Tuition
Date /Time /Format Sec
Date /Time /Format Sec
Date /Time /Format Sec
1 - Fundamentals of Digital Marketing* 3 DMK 101 $729
Sep 10 - Dec 02
(O)
C21
Jan 14 - Apr 07
(O)
C21
May 06 - Jul 28
(O)
C21
2 - Digital Marketing Strategy 3 DMK 102 $729
Sep 10 - Dec 02
(O)
C21
Jan 14 - Apr 07
(O)
C21
3 - Search Engine Optimization, Search Engine Marketing, and Digital Advertising 3 DMK 103 $729
Jan 14 - Apr 07
(O)
C21
May 06 - Jul 28
(O)
C21
4 - Content Management: Creating and Utilizing Dynamic Digital Content 3 DMK 104 $729
Sep 10 - Dec 02
(O)
C21
May 06 - Jul 28
(O)
C21
5 - Data Management: Digital Metrics and Measurement 3 DMK 105 $729
Sep 10 - Dec 02
(O)
C21
May 06 - Jul 28
(O)
C21

Schedule and Fees subject to change.  

*For those in the Business Administration program: please note that the DMK 101 Fundamentals of Digital Marketing does not count as an elective for the Business Administration Diploma or Marketing Concentration.

Student fees of $7 per unit of credit have been included in the listed tuition fee.