Book Review and Presentation 10%
Blogging Project 50%
Class Participation 20%
Peer Evaluation 5% Bonus
Descriptions of these components will be given in class.
Book Review and Presentation
Students will select a recently published social media book to read and review -- summarizing it and citing its relevance to marketing communications. Students will present their review to the class.
Short, weekly quizzes will test your understanding of key terminology and concepts discussed in class or appearing in designated readings.
This project, which is the foundation of the course, will help students understand how to create and develop a blog and build a community. Students will select a topic of interest to them and will be required to post blog entries, respond to comments and comment on other students’ blogs. Students will be required to update their blogs at least two times per week during the course (minimum 20 entries).
Marks will be given based on the quantity and quality of students’ participation in class and online. This can include regular, weekly activity and participation in special tasks assigned throughout the semester.
Students can earn up to 5% bonus on their final marks based on peer evaluations done twice during the semester. The criteria for the peer evaluations will be given in class. (Final marks cannot exceed 100%.)