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MKT 303 - International Marketing C21

Academic Credit Value:
3 units
Course Delivery Mode:
Hours of Study:
39 hours
Course Prerequisite(s):
Course Anti-requisite(s):
Instructor Name:
Amanpreet Chhina
Course Dates:
05/04/2020 - 07/05/2020

Required Course Materials:
Cateora,Philip R; Money,Bruce R; Gilly,Mary C; Graham,John L (2020). International Marketing (18th Edition). New York: McGraw-Hill Education.
Optional Course Materials:
Course Description:
This course introduces the basic principles of international marketing. Some of the major concepts include an overview of international marketing; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, sales, and negotiation; and international market planning. The course will further aim to advance the concepts of international marketing through an application-based approach to analysis, planning, and execution of international marketing strategies.
Learning Outcomes:
1.         Explain the key concepts, principles, and practices of International Marketing.
2.         Analyze marketing’s contribution to the growth of developing countries, the political and economic changes affecting global developments, and the importance of emerging markets for regional trade.
3.         Identify the patterns of cooperation and protectionism among countries and regions, and examine the evolution of various international trade blocs (NAFTA, EU, Mercosur, CIS, CARICOM, ASEAN, APEC, and others), and the role of international organizations (IMF, WBG, and WTO).
4.         Evaluate the impact of PESTLE factors (political, economic, social, technological, legal and environmental) on international marketing.
5.         Assess the role of research in alleviating risk in International Markets
6.         Compare the advantages and disadvantages of using different market-entry strategies
7.         Analyze the concept of Segmentation, Targeting and Positioning and marketing mix variables that underlie a successful International Marketing Strategy
8.         Identify some of the lessons regarding corporate social responsibility and visionary leadership that are important for International Marketers
Course Evaluation
Assignment 1 (30%)
Assignment 2 (40%)
Discussions (3x5%)
Quizzes (3X5%)
Course Format:
This course is designed to present the fundamental concepts and theories in International Marketing and promote the application to the workplace and professional practice. Course activities will include instructor presentations, required readings and experiential learning activities (i.e. case studies, group discussions, projects, etc.).
Assignment Submission:
Course assignments are submitted to the appropriate A2L Assignment folder by the specified due date
Late Coursework:
Late assignments will be subject to a 2% per day late penalty (includes weekends and holidays) for up to seven (7) days. After this date, no assignments will be accepted and a grade of zero (0) will be applied. Extensions for course work must be approved by the instructor before the due date (see Academic Regulations below), and will be granted for illness or emergencies only. Students may be asked to submit supporting documentation for an extension request.  

Policy & Procedures:

Academic Regulations (Attendance, Coursework, Tests/Exams):
In accordance to McMaster University’s General Academic Regulations, “it is imperative that students make every effort to meet the originally scheduled course requirements and it is a student’s responsibility to write examinations as scheduled.” Therefore, all students are expected to attend and complete the specific course requirements (i.e. attendance, assignments, and tests/exams) listed in the course outline on or by the date specified. Students who need to arrange for coursework accommodation, as a result of medical, personal or family reasons, must contact the course instructor within 48 hours of the originally scheduled due date. It is the student’s responsibility to contact the Program Manager to discuss accommodations and procedures related to deferred tests and/or examinations within 48 hoursof the originally scheduled test/exam, as per policy. Failure to contact the course instructor, in the case of missed coursework, or the Program Manager, in thecase of a missed test/examination, within the specified 48-hour window will result in a grade of zero (0) on the coursework/exam and no further consideration will be granted.

*Note: Supporting documentation will be required but will not ensure approval of accommodation(s).
Academic Integrity
You are expected to exhibit honesty and use ethical behaviour in all aspects of the learning process. Academic credentials you earn are rooted in principles of honesty and academic integrity. Academic dishonesty is to knowingly act or fail to act in a way that results or could result in unearned academic credit or advantage. This behaviour can result in serious consequences, e.g. the grade of zero on an assignment, loss of credit with a notation on the transcript (notation reads: “Grade of F assigned for academic dishonesty”), and/or suspension or expulsion from the university.

It is your responsibility to understand what constitutes academic dishonesty. For information on the various types of academic dishonesty please refer to the Academic Integrity Policy, located at

The following illustrates only three forms of academic dishonesty:
Plagiarism, e.g. the submission of work that is not one’s own or for which other credit has been obtained.
Improper collaboration in-group work.
Copying or using unauthorized aids in tests and examinations.
Academic Accommodations:
Students with disabilities who require academic accommodations must contact the Student Accessibility Centre (SAS) to meet with an appropriate Disability Services Coordinator. To contact SAS, phone 905-525-9140 ext. 28652, or email For further information, consult McMaster University’s Policy for Academic Accommodation for Students with Disabilities.
On-line Elements:
In this course, we will be using on-line elements, which may include email, Avenue to Learn, WebEX, and external web sites.  Students should be aware that, when they access the electronic components of this course, private information such as first and last names, user names for the McMaster e-mail accounts, and program affiliation may become apparent to all other students in the same course. The available information is dependent on the technology used. Continuation in this course will be deemed consent to this disclosure. If you have any questions or concerns about such disclosure please discuss this with the course instructor.
In this course, we will be using a web-based service ( to reveal plagiarism. Students will be expected to submit their work electronically to and in hard copy so that it can be checked for academic dishonesty. Students who do not wish to submit their work to must still submit a copy to the instructor. No penalty will be assigned to a student who does not submit work to All submitted work is subject to normal verification that standards of academic integrity have been upheld (e.g., on-line search, etc.). To see the Policy, please go to McMaster Academic Integrity Policy.
Course Changes:
The instructor reserves the right to modify elements of the course and will notify students accordingly.
Course Withdrawal Policy:
Policies related to dropping a course and course withdrawals are posted to the Centre for Continuing Education’s program webpage, FAQs & Policies (
Grading Scale:


Equivalent Grade Point

Equivalent Percentages








































Course Schedule:


Assignments/Graded Components

1 – Introduction to International Marketing

Quiz 1 (5%)

2 – International Marketing Environment – PESTLE Analysis Pt. 1

Discussion 1 (5%)

3 - International Marketing Environment – PESTLE Analysis Pt. 2

Quiz 2 (5%)

4 – Approaching International Markets

Assignment 1 (30%)

5 – International Market Entry Strategies

Discussion 2 (5%)

6 – International Marketing Mix 1

Quiz 3 (5%)

7 – International Marketing Mix 2

Discussion 3 (5%)

8 – Corporate Social Responsibility and Ethics in International Marketing

Assignment 2 (40%)