Lifelong Learning for a Brighter World

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Brand Management MKT 301

Course Description

This course is designed to immerse students in the world of business management through the portal of a brand. Brand management is the art and science of creating and maintaining differentiation as a means of sustained long-term competitive advantage

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Use the course towards the following programs

Unit Value


Admissions - General

Avenue to Learn

Internet required for McMaster’s Course Mgt System

Prof Assc - Marketing

Drop/Refund Policy



  • Online Mon May 06, 2019 - Sun Jul 07, 2019 Section: C21 $709.36 Instructor: Brad Munro
    Notes: Note: this is an accelerated 8 week course that requires additional coursework hours. You can expect to spend approximately 9-11 hours per week on this course.

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