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Integrated Marketing Communication MKT 103

Course Description

This course will focus on the important marketing topic of communication. We will examine the strategy of communication and the effective use of communication elements: advertising, sales promotion, personal selling, public relations, and media.

Use the course towards the following programs

Unit Value


Textbooks / Course materials

Drop/Refund Policy

Avenue to Learn

Internet required for Mac's Course Mgt System

Admissions - General

Prof Assc - Marketing



  • Virtual Classroom Jan 12, 2022 - Apr 06, 2022
    Class Dates
    Virtual 6:30 PM - 9:30 PM Wed Jan 12 - Apr 06

    Section: C01 $730.85 Location: ONLINE Campus Instructor: Chris Rotolo
    Notes: Virtual Classroom- sessions are held live. You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase

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