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Integrated Marketing Communication MKT 103

Course Description

This course will focus on the important marketing topic of communication. We will examine the strategy of communication and the effective use of communication elements: advertising, sales promotion, personal selling, public relations, and media.

Use the course towards the following programs

Unit Value

3.00

Textbooks / Course materials

Drop/Refund Policy

Avenue to Learn

Internet required for Mac's Course Mgt System

Admissions - General

Prof Assc - Marketing

Schedule

Fall

  • Online Sep 13, 2021 - Dec 12, 2021
    Class Dates
    Online Sep 13 - Dec 12

    Section: C21 $730.85 Instructor: Chris Rotolo
    Notes: You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase

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