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Consumer Behaviour MKT 102

Course Description

Consumer Behaviour pertains to the study of why and how consumers make decisions related directly or indirectly to a consumption event. All of us being consumers, consumer behaviour is omnipresent in our lives even if we are not consciously aware of it.

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Use the course towards the following programs

Unit Value

3.00

Avenue to Learn

Internet required for Mac's Course Mgt System

Admissions - General

Prof Assc - Marketing

Textbooks / Course materials

Drop/Refund Policy

Schedule

Fall

  • Online Sep 13, 2021 - Dec 12, 2021
    Class Dates
    Online Sep 13 - Dec 12

    Section: C21 $730.85 Instructor: Glenn N. Smith
    Notes: Riipen Project - You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase

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