Lifelong Learning for a Brighter World

3 students standing in front of an agile project management scrum task board 3 students standing in front of an agile project management scrum task board

Advanced Strategic Marketing Techniques

Elevate your marketing. Enhance your strategy.

No application required - enrol today!

Format (Online)

 

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Online Format - Features

  • Teaching methods include a mix of case studies, group assignments, and instructor delivered sessions delivered through web conferencing.
  • You should expect to allocate approximately six to eight hours per week to complete your work but you don't need to log on at a specific time.
  • A pre-course email with information on the course, course materials, etc. will be sent approximately 10 days before the course start date. Courses are made live in Avenue to Learn (the course management system) 3 days prior to the course start date.
  • Each course will include several evaluation components. The evaluations may consist of shorter and longer writing assignments; activity centered small group discussions; group projects; case studies; and participation in peer-based activities.  

Considerations for Taking an Online Class

  • You are good at keeping yourself on task to complete a project.
  • You are comfortable asking for clarification when needed and expressing yourself in written form through email or a discussion board.
  • You are able to read the textbook (and the assignments) on your own and understand the concepts.
  • You are able to work independently.
  • You have a quiet place to complete your work.
  • You are comfortable using technology.